We live in a connected world, with the Web at our fingertips 24 hours a day. Over the past five years, social media platforms like Google+, Twitter, Facebook, and YouTube have transformed our relationship to the Web; now we can follow and interact with friends, family, and complete strangers all over the world. Businesses soon discovered that social media is a great way to reach new audiences. It is almost standard procedure to have a social media presence these days. But, as with everything related to the Internet, it’s not as simple as just having a company profile on Twitter, but how a company uses that profile. Swell Marketing, Inc., the SEO experts based in Huntington Beach, California, understand that businesses can leverage social media to their advantage using a few simple steps.
Social media provides powerful tools to digital marketers and companies alike. Most of the tools available for promoting items on platforms like Twitter and Facebook are extremely affordable, helping to stretch tight advertising budgets. Since millions of people all over the world use social media to communicate on a daily basis, it makes good sense to have company profiles ready to go on these platforms. By doing so, you’re giving potential new customers the ability to discover what you’re all about.